The mission of HAI is to help you keep the rotors turning. My fellow staff members and I come to work each day to make that happen. One way we do this is to produce a robust HAI communications program that informs, entertains, connects, and promotes the international civil helicopter community. This is why we produce ROTOR, ROTOR Daily, and the HAI website—and why we have instituted major changes in each.
As you read this issue of ROTOR, you may have noticed its new design. But the changes are more than skin deep. In addition to choosing new paper, fonts, and logo, we have made a concerted effort to bring you more stories “from the field,” where the skids break ground contact and the rotors are turning.
At the same time, we have updated our website, rotor.org, with advanced technology and a fresh new look. We want to provide you, our member or customer, with the most current, relevant information that will assist you in your day-to-day activities. We also wanted to create a website that you could navigate easily and find what you’re looking for. If you haven’t done so in a while, visit rotor.org. I think you’ll be pleased.
Another of our publications is our daily e-newsletter, ROTOR Daily. This round-up of all of the day’s news for the international helicopter community is valuable reading for those in the vertical-lift business. You’ll also learn what HAI is doing to support our members and the industry. If you haven’t already, I strongly recommend that you subscribe, for free, to ROTOR Daily so you stay abreast of news that can affect you. Visit rotor.org/subscribe to sign up.
Underpinning these recent changes is HAI’s new association management system. This complex software allows us to run many different processes, but it works best when the end user or customer (that’s you) never gives it a thought. While the upgrades to our database and related systems are important to us, it is mission critical that they provide you with the tools to easily manage your HAI membership, update your subscriptions, obtain safety information, register for HAI HELI-EXPO, or conduct any other business with HAI. This system also provides members with the opportunity to update their membership record to include every employee, so they too can access HAI publications, resources, and other benefits.
Now that we’ve upgraded the technology that connects us to you, we want to stay in touch. We want to hear from you, our members and customers. This interaction should be a two-way street, and I’d like HAI to do more listening. You don’t exist for us; we exist for you, to enhance your ability to operate safely, efficiently, and as part of an economically sustainable industry.
Our effectiveness when we advocate on your behalf is enhanced when you share what’s happening in your operating environment. When you call about an issue with crash-resistant fuel tanks or want to recognize an extraordinary colleague with a Salute to Excellence nomination, we learn about conditions in the field. And if it’s important to you, then it’s important to us.
I hope you find the changes we have made beneficial and relevant to your operations. I would sincerely appreciate it if you would let me know what you think of them—either way, positive or negative. Are we moving in the right direction to better serve your needs? Do you have any suggestions that would add further value for you?
Send me your thoughts about our new look or anything else that’s on your mind. Let me know at email@example.com. As always, fly safe, fly neighborly—and keep those rotors turning!