ROTOR Launches New Digital Format

ROTOR Staff 2020 Q2

With this issue of ROTOR, we debut a robust digital platform for the magazine, making it easier for you to take ROTOR with you wherever you go.

Just visit rotor.org/rotormag and click on the link for the latest issue—whether you’re on a laptop, tablet, or mobile phone. Our responsive platform will detect your device and resize to fit it. 

With the platform’s mobile phone view, there’s no need to navigate a multicolumn layout on your cell phone: just toggle to the mobile phone view and the content will reflow to fit your screen.

The ROTOR digital platform also enables you to click through to advertisers or to links in articles. And we can now embed video for a richer environment. Simply click on a play button to launch a new window with video content. (There are four videos in this issue: did you find them all?)

The new platform makes moving around the magazine easy. You can navigate through an issue by flipping the “pages” or by clicking on links in the contents page or on thumbnails. There’s also a link to a pdf version of the magazine, so you can download the issue to read later or print some pages. You can easily share content, too, via email or social media.

We’ve upgraded the online tools available to you as well. A sophisticated search feature enables you to search the current issue of the magazine (and, in the future, archived issues) for a word, name, or phrase. Clicking on the search results takes you instantly to the exact location where that item appears.

But wait. “Where’s my print edition?” you might be asking. For this issue of ROTOR, the 2020 Quarter 2 edition (formerly called Spring 2020), we decided to forgo the print version because of the COVID-19 pandemic. By not printing this issue, we determined we wouldn’t flood empty offices with paper copies of the magazine while so many of our readers are working from home.

We hope you enjoy ROTOR’s new digital format and the added benefits it brings. We’d love to know what you think of the platform and the features you like best (and those you don’t care for). Of course, we always want to hear what you do and don’t enjoy about ROTOR, from cover to cover. Let us know at letters@rotor.org. 

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